At the Center for Asian American Media (CAAM), I design marketing collateral, signage, social media assets, and merchandise for CAAMFest -- the world's largest annual showcase for new Asian American and Asian film, food, and music. I work within a predetermined brand style guide delivered by an external design agency to ensure consistency across all visuals.​

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I also assist with designing and laying out the festival website, where audiences explore programs

and purchase tickets. From concept to production, I manage file delivery and coordinate with print and merchandise vendors as well.